Sales for Dummies The Link Between Weak First Impressions and an Inability to Close Deals

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There is no denying that there is a cool, suave conviction in American business. In film, The Wolf of Wall Street best captures this sentiment and expectation for the thriving business person; cool, composed, and completely in control — this is what real business is about. Whether meeting with potential investors or potential clients, no one gets a second shot at making a lasting first impression.

First Impressions are Everything

Anyone who has worked in sales knows that the sales representative is even more essential than the product in many cases; if a product could sell itself, why would there be a need for marketing, research and development, or sales teams? The way that an individual carries themselves says something about the product and the business its